The Challenges and Future of Aston Martin in the Competitive Luxury Car Market
Aston Martin, the renowned luxury car brand, is navigating significant hurdles as it attempts to balance prestige with profitability. Recent financial reports indicate a drop in average selling prices due to fewer deliveries of high-end models. As the company confronts these financial strains, it must also tackle strategic challenges in transitioning to a more mainstream role without losing its exclusivity and face stiff competition from brands like Ferrari and Lamborghini.
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